The fast-moving consumer food industry is a typical fast-moving consumer goods industry, which mainly relies on fast turnover and repeated purchases and consumption by consumers to expand its scale and operating income. With the continuous improvement of the level of modernization and the accelerated pace of people's lives, this industry is also growing continuously.
The pace of urbanization is accelerating, and the fast-moving consumer goods market is growing explosively.
The Chinese government has included "deep urbanization" in its policy goals for the next decade. Currently, China's urbanization rate is 51%. Assuming that China's urbanization rate reaches 60% by 2020, there will be 120 million new people working and living in cities. According to surveys, per capita food and beverage consumption in cities is 2.5 times that in rural areas, and the gap has continued to widen since 1985. Assuming this trend continues, by 2020, the total food consumption of urban residents will increase by 85% to RMB 7 trillion. Changes in population distribution will create huge potential markets for food and beverage companies.
It is expected that the higher the urbanization rate, the more branded FMCG will be favored by consumers. The urbanization rates of the United States, Japan and Oceania are all above 70% (about 20 percentage points higher than China), and their per capita FMCG consumption is 10-20 times that of China. There is no doubt that as the demand for FMCG among urban residents increases significantly, branded companies will benefit more than ordinary companies. Even in countries with the same per capita GDP as China (such as Russia, Brazil and Mexico), their per capita FMCG consumption is 3-8 times that of China. This shows that China's FMCG industry is still in its early stages of development and there is still a lot of room for growth in the future. It is expected that the growth rate of the FMCG industry will exceed the overall GDP growth rate in the next decade.
In the stage of GDP growth slowdown, the fast-moving consumer food industry has a strong defensiveness. Fast-moving consumer food only accounts for a small part of household expenditure and is also a basic consumer product. In the economic downturn cycle, they have a high defensiveness. Comparing the food industry revenue, beverage industry revenue, GDP growth rate and CPI data between the first quarter of 1999 and the second quarter of 2012, it can be seen that the food and beverage industry has maintained a growth rate of more than 10%.
The development trend of fast-moving consumer goods is so promising. Can food machinery get a share of the pie?
Most of the food for sale that consumers usually see on the shelves has been strictly processed in the factory, packaged and formed, and then transported to the hands of consumers. The processing links are inseparable from the close contact with food machinery and equipment. The development of food and food machinery complements each other, especially in the context of the great development of modern industry, more and more food machinery is invested in food processing. In addition, the increase in labor costs has also made food processing companies choose machine production, which not only effectively controls costs but also improves efficiency.
The good development trend of fast-moving consumer goods is a witness to the "immortal legend" of the food industry. As an important part of the food industry, food machinery directly serves food. It is understood that the market size of my country's food machinery industry reached 7.2 billion yuan in 2006, 8.5 billion yuan in 2007, a year-on-year increase of 18.1%, 9.7 billion yuan in 2008, a year-on-year increase of 14.1%, 11.3 billion yuan in 2009, a year-on-year increase of 16.5%, and 13.6 billion yuan in 2010, a year-on-year increase of 20.4%. In the "12th Five-Year Plan", the market size of my country's food machinery industry will continue to maintain a high-speed growth trend, and it is expected that the market size will reach 39.8 billion yuan by 2015.
However, in the long run, the food machinery industry cannot rely on a good market to be complacent, but must rely on its own strength to gain a firm foothold in the market. It is understood that there is a large gap between my country's food machinery industry and developed countries. With the opening of the Chinese market, more and more foreign brands are coming with strong economic strength and technical strength. If domestic enterprises do not have a sense of crisis, they may be eliminated in the market competition. Only through technological innovation and continuous improvement of the competitiveness of enterprise products can they "be like a fish in water".
